Hi, I’m Sam.

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Hi! I’m Sam Ashlee (she/her). I work as an advanced user experience researcher at Honeywell in Atlanta, GA where I lead research for our design system and focus my efforts on accessibility.

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About Me

I’m an award-winning researcher with over 14 years of research experience in a variety of areas including software, medicine, ethics, education, telematics, and industrial IoT. 

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What is fUX?

I back my UX research methodologies with feminist and queer theory to reframe the way researchers approach the study of human behavior. In my doctoral work, I disrupted views of "standardized measures" designed to be generalizable to "all."

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Leadership and Engagement

I am very involved in local Atlanta UX communities, as well as global UX communities, serving as the Global Director of Accessibility for the World Information Architecture Day (WIAD) organization.

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My Process

In today’s increasingly global and interconnected world, a researcher’s ability to attentively and consciously respond to the myriad of diverse perspectives and complicated questions is vital. Science is about curiosity, exploration, tentative discovery, and the recognition of uncertainty and limits to knowledge.

 

Multiple truths exist because there are multiple individuals in this world, each with their own lived experience.